Not all companies are meant to last forever, and that doesn’t necessarily mean they’ve failed. Failure only occurs when the exit doesn’t resul...

In today’s competitive digital landscape, understanding the effectiveness of various marketing efforts is crucial. This is where marketing attribution com...

First impressions are everything, especially in the business world. Your brand’s content is often the first interaction potential consumers have with your...

In October 2021, Facebook Inc. which was founded by Mark Zuckerberg underwent transformative rebranding and emerged as Meta. This rebrand symbolized a change in...

By Sergio Alvarez In the fast-paced and ever-changing landscape of modern business, the need to future-proof your business has never been more critical. Long-te...

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. As far as digital marketing is concerned, th...