By Sergio Alvarez The healthcare and pharmaceutical industry was projected to spend a record $19.66 billion on digital ads in 2024. Although this acknowledges t...

2025 is shaping up to be a year of transformative innovation. From the integration of cutting-edge technologies to a growing emphasis on privacy and sustainabil...

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but lea...

Landing pages are a critical tool in driving leads and conversions, but without the right strategy, even the best traffic won’t turn into valuable customers. ...

A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best wa...

Not all companies are meant to last forever, and that doesn’t necessarily mean they’ve failed. Failure only occurs when the exit doesn’t resul...