The Evolution Of Attribution: From Last-Click To Multi-Touch Models
If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, data-driven world, a multi-touch model can be the key to deeply understanding your customer and replicating sales. Last-Click Vs. Multi-Touch Attribution The difference between last-click […]
The Perfect Harmony: Where Automation Merges with Creativity
In an age of automation through data analytics and marketing metrics, where does your company fall on the curve of personalization? While engagement, user data, and conversions are all keys to company success, content creativity must also be at the forefront of marketing strategy to create a seamless blend of personalization and imagination. Finding Personalization […]
