Eight Keys To Successfully Market Your Hospitality Business
Marketing in hospitality is different from other industries. More than ever, brands must wisely allocate their marketing dollars to secure a slice of the booming hospitality pie. Leaders in the hospitality industry should be aware of the principles that guide the most successful businesses and keep them booked out year after year. 1. Understand your […]
Upgrade: Discovery to Demand Gen
In a recent update from Google, they’ve revealed a shift away from Discovery ad campaigns in favor of Demand Gen, and it holds promising implications for marketers. What does this mean for you? Designed with multi-channel advertisers in mind, this transition introduces visually compelling creatives that are guaranteed to capture audiences and drive action precisely […]
The Evolution Of Attribution: From Last-Click To Multi-Touch Models
If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, data-driven world, a multi-touch model can be the key to deeply understanding your customer and replicating sales. Last-Click Vs. Multi-Touch Attribution The difference between last-click […]
The Perfect Harmony: Where Automation Merges with Creativity
In an age of automation through data analytics and marketing metrics, where does your company fall on the curve of personalization? While engagement, user data, and conversions are all keys to company success, content creativity must also be at the forefront of marketing strategy to create a seamless blend of personalization and imagination. Finding Personalization […]
