Best Practices For Retargeting Your Advertising Campaigns
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet leave without making […]
5 Steps to Increasing Conversions on Landing Pages
Landing pages are a critical tool in driving leads and conversions, but without the right strategy, even the best traffic won’t turn into valuable customers. At Ai Media Group, we help you leverage data-driven insights to help optimize landing pages and improve performance. Here are five proven steps to help you boost conversions on your […]
Future-Proofing your Business: Strategic Marketing for 2024 and Beyond
By Sergio Alvarez In the fast-paced and ever-changing landscape of modern business, the need to future-proof your business has never been more critical. Long-term strategic planning is key to navigating the uncertainties of 2024 and beyond. Business owners, as the driving force behind future-proofing, cannot afford to dismiss the significance of adapting to modern realities. […]
Transforming Home Services Marketing: Innovation In A Traditional Industry
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes sense that businesses would […]
Atrilyx is Navigating the New Era of Digital Marketing with Precision and Privacy
By: Joel Citron, CIO of AiMedia Group In a digital world where user privacy is paramount, and the landscape of online advertising is rapidly changing, Atrilyx stands at the forefront of innovation. With Google’s recent announcement to eliminate third-party cookies from Chrome, a significant shift in digital marketing strategies is inevitable. However, Atrilyx is uniquely […]
The Important Initiative For Real Digital Marketing Results
The results gleaned from digital marketing will closely align with the quality of data you put into creating a campaign. Future campaigns are built on the results of past campaigns. The ability to attribute where a sale (or other completed goal) has actually emanated from is key to the success of digital marketing. However, attribution […]
Managing work-life balance: Is it possible?
By Sergio Alvarez Work-life balance is a myth—at least, the idea that the balance should always be meted out in the same proportions throughout our lives is unrealistic. I believe the ability to live a perfectly proportioned life in terms of how we spend our time is not a right; it’s a privilege earned through […]
Holi-Data Magic: Unwrapping the Secrets to Success This Holiday & Beyond
Holiday success hinges on a comprehensive understanding of your customer base, actionable insights and targeted objectives. Make a list of ways your business can be effectively marketed and check it twice. Compete for the attention and loyalty of your customers and do it effectively. The concept has much to do with brand engagement/brand loyalty, but […]
How to Maximize ROI Using Media Attribution
BY SERGIO ALVAREZ When the economic picture looks less than rosy, ensuring every dollar you invest gives the highest ROI is vital. Marketing is one area that can be a money pit if you aren’t pulling the right levers, but with the correct strategy, it can be one budget that pays back in dividends. It […]
Marketing Magic: “Barbie” Movie Brand Building & Amplified ROI Strategies
By now, we have all heard about the bold, global success of the Warner Bros. hit film Barbie, and maybe you’ve also heard buzz about it in the marketing world. Though there are missed reactions to the movie, as there are with most, there is one thing that all can agree on: The triumph of […]
