Small Screens, Big Impact: Maximize Your ROI With Video Marketing
A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to lean into video marketing. Regardless of industry, if you aren’t working on your small-screen strategies, you’re missing out […]
Introduction to Marketing Attribution: Understanding Its Importance and Models
In today’s competitive digital landscape, understanding the effectiveness of various marketing efforts is crucial. This is where marketing attribution comes into play. For a digital marketing agency like Ai Media Group, which boasts a patented attribution technology called Atrilyx, mastering this concept is essential for unlocking source-of-truth ROI insights and optimizing every touchpoint in the […]
Tips for a Stellar Content Marketing Strategy
First impressions are everything, especially in the business world. Your brand’s content is often the first interaction potential consumers have with your company, making content marketing crucial for establishing a positive and lasting impression. But what is content marketing, exactly? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent […]
The Role Of Data Analytics In Digital Marketing
Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven campaigns is far less flashy than photography and soundtracks. To achieve its ultimate marketing goals, I believe a digital marketing campaign must be based […]
Ai Media Group Named as one of the Game Changing Social Media Marketing Companies in New York City
You may or may not have noticed it, but companies and businesses are now pouring a significant amount of time, effort, and money into their social media campaigns. From creating ads to utilizing solutions to help with their organic growth, social media marketing has been a mainstay in today’s digital world. Our team at Ai […]
Link Tracking Protection: What the iOS 17 Update Means for You and Your Business
Apple is touting their newest iOS 17 technology as a means of “enhancing the things you do every day” through user-friendly updates to existing apps and features. The online preview for iOS 17 teases highly visual enhancements along with intuitive user-experience changes that promise to increase connectivity and ease the overall act of elective information […]
Tips For Building A Successful Digital Marketing Agency
The marketing space has seen some of the highest rates of change and disruption in the last decade. It’s an exciting industry to be in—but that also makes it challenging. Whether you’re on the cusp of opening your first digital marketing agency or you’ve been running your business for a while and have found yourself […]
5 Key Considerations When Choosing a Digital Marketing Agency for Your Business
If you’ve ever done the marketing agency shuffle — hopping from agency to agency trying to find one that meets your expectations — then you know how hard it can be to start new campaigns over again. But what if you could go into your next season equipped with the knowledge to select the right digital […]
How To Optimize Telecommunications Marketing With Holistic Attribution
Marketing in the telecommunications industry should be relatively easy, from my perspective. The nature of the space, after all, lends itself to a deeper collection of customer data than many others. But there’s a fine line between harnessing this data successfully to create a targeted marketing strategy that works and casting in all directions, hoping […]
How to Maximize Revenue During Slow Seasons
Brands in any industry can have slow periods. But it’s what they decide to do with that time that matters most. Seasonality affects many industries. While this is simply part of the nature of these markets, it’s vital that these seasons are used correctly to ensure the sustainability of business throughout the year. There are […]
