Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession
When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where results may seem intangible, and executives could assume […]
Validating Leads in the Automotive Industry
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Perhaps one of the biggest misconceptions I’ve seen in my work with the automotive industry is the notion that all sales leads are created equal. If a prospect has shown any level of interest in a dealership, […]
4 Marketing Strategies Pet Care Companies Must Implement to See Growth
The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops by the shelter or pet store and comes home with a cute puppy. It’s far […]
