Search Just Changed (Again). Here’s Why AI Overviews Matter
In May 2024, Google quietly rolled out one of the biggest shifts to search behavior in over a decade: AI-generated summaries, also known as AI Overviews. These summaries now appear at the top of many search results, offering users quick, AI-generated responses pulled from various websites. At first glance, this looks like progress—faster answers, and […]
Tariffs Are Reshaping the Market. Is Your Marketing Ready?
From industries like travel to education to high fashion, a new wave of economic pressure is beginning to reshape budgets, pricing, and buying behavior. In this climate, marketing leaders are being asked to do the impossible: keep CPLs down, defend ROI, and drive growth, even as costs rise across the board. So how do you […]
Meta Doubles Down on Authenticity with Friends Tab & Community Notes
The “Friends” Tab: Prioritizing Personal Connections Meta recently introduced a new “Friends” tab on Facebook, now featured alongside “Home” and “Reels” in the top navigation. The feed includes only content from a user’s Facebook friends — no brand posts, no suggested content, and, at least for now, no ads. While Meta hasn’t confirmed whether the […]
6 Signs It’s Time for Your Clinic to Bring in Outside Marketing Help
By Sergio Alvarez The healthcare and pharmaceutical industry was projected to spend a record $19.66 billion on digital ads in 2024. Although this acknowledges that healthcare marketing is crucial, providers continue to face challenges in this arena. Many patients harbor significant distrust of the healthcare system; the patient-as-customer journey continues to evolve rapidly with emerging […]
5 Digital Marketing Trends to Watch in 2025
2025 is shaping up to be a year of transformative innovation. From the integration of cutting-edge technologies to a growing emphasis on privacy and sustainability, marketers must stay ahead of emerging trends to remain competitive. Here are some top trends predicted to dominate digital marketing in 2025 and how they can help businesses thrive. 1. […]
Best Practices For Retargeting Your Advertising Campaigns
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet leave without making […]
5 Steps to Increasing Conversions on Landing Pages
Landing pages are a critical tool in driving leads and conversions, but without the right strategy, even the best traffic won’t turn into valuable customers. At Ai Media Group, we help you leverage data-driven insights to help optimize landing pages and improve performance. Here are five proven steps to help you boost conversions on your […]
Small Screens, Big Impact: Maximize Your ROI With Video Marketing
A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to lean into video marketing. Regardless of industry, if you aren’t working on your small-screen strategies, you’re missing out […]
Failed Startups Made These 7 Marketing Mistakes — Are You Making Them, Too?
Not all companies are meant to last forever, and that doesn’t necessarily mean they’ve failed. Failure only occurs when the exit doesn’t result in a favorable return to stakeholders. As shown by this metric, between 75% and 90% of all startups fail, compared to about 70% for non-startup small businesses. One of the most common reasons […]
Introduction to Marketing Attribution: Understanding Its Importance and Models
In today’s competitive digital landscape, understanding the effectiveness of various marketing efforts is crucial. This is where marketing attribution comes into play. For a digital marketing agency like Ai Media Group, which boasts a patented attribution technology called Atrilyx, mastering this concept is essential for unlocking source-of-truth ROI insights and optimizing every touchpoint in the […]
