The Important Initiative For Real Digital Marketing Results

The results gleaned from digital marketing will closely align with the quality of data you put into creating a campaign. Future campaigns are built on the results of past campaigns. The ability to attribute where a sale (or other completed goal) has actually emanated from is key to the success of digital marketing. However, attribution […]

Managing work-life balance: Is it possible?

By Sergio Alvarez Work-life balance is a myth—at least, the idea that the balance should always be meted out in the same proportions throughout our lives is unrealistic. I believe the ability to live a perfectly proportioned life in terms of how we spend our time is not a right; it’s a privilege earned through […]

Holi-Data Magic: Unwrapping the Secrets to Success This Holiday & Beyond

Holiday success hinges on a comprehensive understanding of your customer base, actionable insights and targeted objectives. Make a list of ways your business can be effectively marketed and check it twice. Compete for the attention and loyalty of your customers and do it effectively. The concept has much to do with brand engagement/brand loyalty, but […]

The Role Of Data Analytics In Digital Marketing

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven campaigns is far less flashy than photography and soundtracks. To achieve its ultimate marketing goals, I believe a digital marketing campaign must be based […]

How to Maximize ROI Using Media Attribution

BY SERGIO ALVAREZ When the economic picture looks less than rosy, ensuring every dollar you invest gives the highest ROI is vital. Marketing is one area that can be a money pit if you aren’t pulling the right levers, but with the correct strategy, it can be one budget that pays back in dividends. It […]

Eight Keys To Successfully Market Your Hospitality Business

Marketing in hospitality is different from other industries. More than ever, brands must wisely allocate their marketing dollars to secure a slice of the booming hospitality pie. Leaders in the hospitality industry should be aware of the principles that guide the most successful businesses and keep them booked out year after year. 1. Understand your […]

Upgrade: Discovery to Demand Gen

In a recent update from Google, they’ve revealed a shift away from Discovery ad campaigns in favor of Demand Gen, and it holds promising implications for marketers. What does this mean for you? Designed with multi-channel advertisers in mind, this transition introduces visually compelling creatives that are guaranteed to capture audiences and drive action precisely […]

The Evolution Of Attribution: From Last-Click To Multi-Touch Models

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, data-driven world, a multi-touch model can be the key to deeply understanding your customer and replicating sales. Last-Click Vs. Multi-Touch Attribution The difference between last-click […]