Small Screens, Big Impact: Maximize Your ROI With Video Marketing
A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to lean into video marketing. Regardless of industry, if you aren’t working on your small-screen strategies, you’re missing out […]
Failed Startups Made These 7 Marketing Mistakes — Are You Making Them, Too?
Not all companies are meant to last forever, and that doesn’t necessarily mean they’ve failed. Failure only occurs when the exit doesn’t result in a favorable return to stakeholders. As shown by this metric, between 75% and 90% of all startups fail, compared to about 70% for non-startup small businesses. One of the most common reasons […]
Introduction to Marketing Attribution: Understanding Its Importance and Models
In today’s competitive digital landscape, understanding the effectiveness of various marketing efforts is crucial. This is where marketing attribution comes into play. For a digital marketing agency like Ai Media Group, which boasts a patented attribution technology called Atrilyx, mastering this concept is essential for unlocking source-of-truth ROI insights and optimizing every touchpoint in the […]
Tips for a Stellar Content Marketing Strategy
First impressions are everything, especially in the business world. Your brand’s content is often the first interaction potential consumers have with your company, making content marketing crucial for establishing a positive and lasting impression. But what is content marketing, exactly? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent […]
Navigating Meta as Marketers
In October 2021, Facebook Inc. which was founded by Mark Zuckerberg underwent transformative rebranding and emerged as Meta. This rebrand symbolized a change in company vision and direction along with a change in name. Meta is committed to helping people connect, find communities and grow their businesses. The emergence of Meta is transforming the digital […]
Future-Proofing your Business: Strategic Marketing for 2024 and Beyond
By Sergio Alvarez In the fast-paced and ever-changing landscape of modern business, the need to future-proof your business has never been more critical. Long-term strategic planning is key to navigating the uncertainties of 2024 and beyond. Business owners, as the driving force behind future-proofing, cannot afford to dismiss the significance of adapting to modern realities. […]
Transforming Home Services Marketing: Innovation In A Traditional Industry
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes sense that businesses would […]
Atrilyx is Navigating the New Era of Digital Marketing with Precision and Privacy
By: Joel Citron, CIO of AiMedia Group In a digital world where user privacy is paramount, and the landscape of online advertising is rapidly changing, Atrilyx stands at the forefront of innovation. With Google’s recent announcement to eliminate third-party cookies from Chrome, a significant shift in digital marketing strategies is inevitable. However, Atrilyx is uniquely […]
The Important Initiative For Real Digital Marketing Results
The results gleaned from digital marketing will closely align with the quality of data you put into creating a campaign. Future campaigns are built on the results of past campaigns. The ability to attribute where a sale (or other completed goal) has actually emanated from is key to the success of digital marketing. However, attribution […]
Managing work-life balance: Is it possible?
By Sergio Alvarez Work-life balance is a myth—at least, the idea that the balance should always be meted out in the same proportions throughout our lives is unrealistic. I believe the ability to live a perfectly proportioned life in terms of how we spend our time is not a right; it’s a privilege earned through […]
