Search Just Changed (Again). Here’s Why AI Overviews Matter
In May 2024, Google quietly rolled out one of the biggest shifts to search behavior in over a decade: AI-generated summaries, also known as AI Overviews. These summaries now appear at the top of many search results, offering users quick, AI-generated responses pulled from various websites. At first glance, this looks like progress—faster answers, and […]
Tariffs Are Reshaping the Market. Is Your Marketing Ready?
From industries like travel to education to high fashion, a new wave of economic pressure is beginning to reshape budgets, pricing, and buying behavior. In this climate, marketing leaders are being asked to do the impossible: keep CPLs down, defend ROI, and drive growth, even as costs rise across the board. So how do you […]
Meta Doubles Down on Authenticity with Friends Tab & Community Notes
The “Friends” Tab: Prioritizing Personal Connections Meta recently introduced a new “Friends” tab on Facebook, now featured alongside “Home” and “Reels” in the top navigation. The feed includes only content from a user’s Facebook friends — no brand posts, no suggested content, and, at least for now, no ads. While Meta hasn’t confirmed whether the […]
6 Signs It’s Time for Your Clinic to Bring in Outside Marketing Help
By Sergio Alvarez The healthcare and pharmaceutical industry was projected to spend a record $19.66 billion on digital ads in 2024. Although this acknowledges that healthcare marketing is crucial, providers continue to face challenges in this arena. Many patients harbor significant distrust of the healthcare system; the patient-as-customer journey continues to evolve rapidly with emerging […]
5 Digital Marketing Trends to Watch in 2025
2025 is shaping up to be a year of transformative innovation. From the integration of cutting-edge technologies to a growing emphasis on privacy and sustainability, marketers must stay ahead of emerging trends to remain competitive. Here are some top trends predicted to dominate digital marketing in 2025 and how they can help businesses thrive. 1. […]
Best Practices For Retargeting Your Advertising Campaigns
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet leave without making […]
5 Steps to Increasing Conversions on Landing Pages
Landing pages are a critical tool in driving leads and conversions, but without the right strategy, even the best traffic won’t turn into valuable customers. At Ai Media Group, we help you leverage data-driven insights to help optimize landing pages and improve performance. Here are five proven steps to help you boost conversions on your […]
Future-Proofing your Business: Strategic Marketing for 2024 and Beyond
By Sergio Alvarez In the fast-paced and ever-changing landscape of modern business, the need to future-proof your business has never been more critical. Long-term strategic planning is key to navigating the uncertainties of 2024 and beyond. Business owners, as the driving force behind future-proofing, cannot afford to dismiss the significance of adapting to modern realities. […]
Transforming Home Services Marketing: Innovation In A Traditional Industry
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes sense that businesses would […]
Atrilyx is Navigating the New Era of Digital Marketing with Precision and Privacy
By: Joel Citron, CIO of AiMedia Group In a digital world where user privacy is paramount, and the landscape of online advertising is rapidly changing, Atrilyx stands at the forefront of innovation. With Google’s recent announcement to eliminate third-party cookies from Chrome, a significant shift in digital marketing strategies is inevitable. However, Atrilyx is uniquely […]
